Internet Marketing

Web Design & Hosting – HTML & WordPress

Whether you market locally or internationally, your web presence represents your business, your products and your services. Having a fresh, clean website that identifies the benefits of your products and services and provides an easy way to engage with potential clients will set you apart from your competitors and provide you with an effective environment to tell your unique story.

NAXAN Group will work with you to create a website that meets your sales and marketing objectives while giving you a forum to showcase your expertise. Of course the primary objective is to turn visitors into prospects, fans and customers.

We specialize in developing standards based HTML (traditional) and WordPress (Page or Blog Style) websites. We consult with you to identify the right mix of content, marketing, graphics, video and social media integration.

We also recommend creating a complementary mobile website to address the growing portion of people that surf on their cellphones and tablets.

Mobile Web Design & Hosting

In 2011 mobile search passed traditional PC based search for the first time. As more and more people adopt smartphones and tablets, this trend is going to continue to grow.

Have you ever used your cellphone to access your website? If you haven’t this can be an eye opening experience. Most websites do not reformat the information to fit nicely on the smaller screen device, making it hard to find and navigate through the site. Most users will abandon the site after the first page, if this is the case.

To prevent this from happening to your visitors, you need to have a mobile enabled site. This typically involves automatically redirecting mobile visitors to a mobile version of your site designed to present the data in an easily navigable format.

Having a mobile site is also important for your search rankings, as Google has separate mobile and traditional search engines. Google will penalize a main site if there is no associated mobile site.

It is important to know that the smaller format does not preclude having a visually exciting design that includes graphics, audio or video. Mobile also presents opportunities for click to call and click to SMS buttons that can give your visitors instant access to communicate with you.

E-mail Marketing

When a visitor accesses your website, it is important to have some way to capture their contact information so that you can develop a dialogue with them. Providing a registration form for users to sign up for your newsletter, free report or e-mail list creates what is known as an ‘opt-in list’ – a list of subscribers that have given you permission to send them information.

This list can then become the core component of developing a planned and scheduled marketing program that provides valuable information and special sales opportunities for subscribers.

Only a small percentage of first time visitors are ready to buy right away. E-mail marketing programs give you the opportunity to keep your business in their mind while giving them some time getting to know and trust you.

NAXAN Group can help you establish and manage your lists and can even manage your marketing campaigns while your personnel focus on their regular responsibilities.

SMS (Text) Marketing

Ninety-five per cent of SMS messages get read within 2 minutes. This means that your communication with your prospect is immediate and has a much higher read rate than most other marketing media.

Used effectively, SMS marketing can build rapport, provide real benefits to recipients (such as specials, coupon codes, etc.) and provide your business with a way to react to changing conditions (such as time sensitive specials, a quiet night in your restaurant, product overstock, etc.).

You can build SMS lists just like e-mail lists> Over time you can continue to market to list members to develop trust and increased business.

SMS marketing is one of the most cost effective ways to reach potential customers. NAXAN Group can enable you to develop your own campaigns or we can look after them for you.

Quick Response (QR) Codes

QR codes are becoming a very popular option for providing offers to mobile users in many different ways.

Typically used in print ads, signage and printed marketing materials a user with a QR code application on their mobile device (most now have some type of QR reader software already installed) can be redirected to a web page, coupon offer, telephone call to your number, SMS message, map, etc. where they can get more information, save money, place an order, or talk to a real person.

NAXAN Group can create custom, branded QR codes for your business that will stand out from the standard boring black and white codes most marketers are using. There is a science to using QR codes effectively. We will work with you to teach you that science so you can outperform your competitors.