Business Development Services
We'll Help You Grow Your Business Online!Online Marketing
Below we have provided a brief synopsis of the different tools that we use to help you succeed on the Internet. Every business is unique so we start with an analysis of your requirements to identify which of the following services best meet your objectives. Call or submit the form on our Contact page so that we can discuss your specific requirements in more detail.
Marketing Videos
Video has become an important factor in telling your story online. People increasingly look for videos to tell them what you do, why your product or service is better, and why they should trust you. Relationship development is faster, easier and more effective when you use videos.
Having said that, there are many different ways to use video to tell your story; from live, on screen, "talking head" videos to animations, to whiteboard "doodle" videos, to training, and more. We can assist you in deciding what the right approach is for your business and your products or services.
Check out our video marketing page HERE for more information.
E-mail Marketing
When a visitor accesses your website, it is important to have some way to capture their contact information so that you can develop a dialogue with them. Providing a registration form for users to sign up for your newsletter, free report or e-mail list creates what is known as an ‘opt-in list’ – a list of subscribers that have given you permission to send them information. This list then becomes the core component of a planned and scheduled marketing program that provides valuable information and possible savings opportunities for subscribers.
Only a small percentage of first time visitors are ready to buy right away. E-mail marketing programs give you the opportunity to keep your business in their mind while giving them some time to get to know and trust you. NAXAN Group can help you establish and manage your lists and can even manage your marketing campaigns while your personnel continue to focus on their regular responsibilities.
Directory Submissions
Online directories give prospects an additional way to find out about you on the web. Links from directories often carry more weight than other back-links that you may have. This increases your ranking in the search engines. Common directories are Yelp, Google Places, Can Pages, etc.
Directories can be very beneficial to your business – especially on sites that allow users to rate your business. In order to maximize the benefits, it must be done correctly and consistently. Local directories are very important to brick and mortar businesses that have a web presence. We can build your directory listings so that they will get the most search engine ‘love’, and show you how to get customer ratings that add credibility to your marketing message.
Reputation Management
With the increasing popularity of social media sites it is inevitable that your business will be talked about online. This can be good or this can be bad, depending on the experience that the person had.
If you are not monitoring social sites, you have no way of responding when a negative comment arises. If you are aware of a problem, you can use the same social sites to respond and try and resolve the issue. This will make you stand out as a proactive customer service business. Not always, but quite often you can turn the negative comment around and build a loyal customer.
With social media and directories, this interaction will be visible to all their contacts and friends and will enhance your credibility and reputation online. Monitoring social media can be quite time consuming. NAXAN Group provides services to address reputation management while freeing you to focus on customer service.
Web Design & Hosting – HTML & WordPress
Whether you market locally or internationally, your web presence represents your business, your products, and your services. Having a fresh, clean, mobile responsive website that identifies the benefits of your products and services and provides an easy way to engage with potential clients will set you apart from your competitors and provide you with an effective environment to tell your unique story.
NAXAN Group will work with you to create a website that meets your sales and marketing objectives while giving you a forum to showcase your expertise. Of course the primary objective is to turn visitors into prospects, fans and customers. We specialize in developing standards based HTML (traditional) and WordPress (Page or Blog Style) websites. We consult with you to identify the right mix of content, marketing, graphics, video and social media integration.
Mobile Web Design & Hosting
In 2011 mobile search passed traditional PC based search for the first time. Now over 60% of people use mobile devices to do their online searches. Have you ever used your cellphone to access your website? If you haven’t this can be an eye opening experience if your site is not a responsive design. Most websites do not reformat the information to fit nicely on the smaller screen device, making it hard to find and navigate through the site. Most users will abandon the site after the first page, if this is the case.
To prevent this from happening to your visitors, you need to have a mobile enabled site. If you already have an existing non-responsive website, you can overcome this problem by setting your main site to automatically redirect mobile visitors to a mobile version of your site designed to present the data in an easily navigable format.
Having a mobile site is also important for your search rankings, as Google will penalize a site if it is not mobile compatible. It is important to know that the smaller format does not preclude having a visually exciting design that includes graphics, audio or video. Mobile also presents opportunities for click to call and click to SMS buttons that can give your visitors instant access to communicate with you.
